Showing posts with label logos. Show all posts
Showing posts with label logos. Show all posts

05 July, 2011

Crime Scenes and Carl's Junior

Next time, on Hoarders...
I hate moving. I'm a nester by nature, and the whole process of boxing things up and carrying them away to be unboxed elsewhere gives me the icks. This little whinge-fest is by way of excuse: it's not that I didn't want to blog, it's that my computer was in seven pieces in four different boxes. But I'm getting settled, and it's time to get back to our buddy Aristotle.

To recap: you've got ethos, where an argument (buy a Buick) succeeds or fails based on the character of the speaker (Tiger Woods), and you've got pathos, where emotion is used to persuade the audience to do such varied things as adopt puppies and commit genocide. Now let's meet the new kid, logos.